Guides
YouTube RPM vs CPM: What the Platform Actually Pays
CPM is what an advertiser pays. RPM is what reaches your account. Here is the 55% split, the published ranges by topic and country, and why Shorts sit on another scale entirely.
8 min read
Comparisons
YouTube Shorts vs Long-Form: Where Should Your Effort Go?
Shorts and long-form videos are measured differently, monetise differently, and build different audiences. A straight comparison, and how to run both without splitting your channel.
6 min read
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